Graphic design is the creative process involving the client and a designer, and the product is traditionally completed in conjunction with the printer in charge of producing the final materials. Before any graphic elements may be applied to a design, the graphic elements must be created by means of visual art. Effective design can aid in selling a product or idea through effective visual communication. It is applied to products and elements of company identity including logos, colors, packaging, and text, and the end result is your brand.
The printed page and the digital page are two sons of entirely different mothers, born of technology millennia apart, yet too often treated as first cousins. Web Design takes the appearance of the printed identity and adapts it to digital media while preserving its visual integrity. The web designer of today must account for an ever growing array of devices on which potential name recognition and sales occur.
For years, graphic designers covetously searched for and favored specific photographers. Joyous, however, is the graphic/web designer who possess the technical skill and the eye to shoot his own images. This is especially advantageous in arena of product photography, from miniature medical components to large scale machine parts. In the digital age, this also allows for much greater flexibility in layout process, assuring the highest quality images possible while maintaining a cohesive identity.